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Marketing Services

Marketing Services Management Philosophies

The Marketing Services concept is the strategy that firms implement to satisfy customers’ needs, increase sales, maximize profit, and beat the competition.

Production Concept

When the demand for a product exceeds supply. This is seen in markets that are highly price-sensitive and budget-conscious. Under such situations, consumers will basically be interested in owning the product, not the quality or features of it. Thus, producers will be interested in increasing their outputs

Product Concept,

The product concept assumes that consumers will favor those products that are superior in quality, performance, innovative features, designs, and so on.

Selling Concept

In selling concept, the marketer assumes that customers will be coaxed into buying the product will like it; if they don’t like it, they will possibly forget their disappointment and buy it again later. This is usually a very poor and costly assumption.

Marketing concept

The marketing concept suggests that a company should focus its attention on marketing rather than production and selling. In today’s diverse market, it is not feasible for a company to operate successfully in every market and satisfy its needs.

Societal Marketing concept.

Societal Marketing emphasizes social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customers to maintain and improve both the customers’ and society’s well-being better than the competitors.

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